How do you turn a starting business into an established one? How do you go from being stagnant into a growing, sustainable business?
As business owners, we all have asked (and we should continue asking), "What should I do to see sales growth?" and "What can I do to create larger profit margins?" Mapping for growth and sustainability should never stop, no matter where your business is at right now.
In my recent Coffee and Conversation episode, I shared how my business and my husband's business sales grew over 280%.
Would you like to know this ONE tip?
Be sure to ALIGN your business strategy with your sales!
We talk business strategy A LOT! CFO's always emphasize the importance of having a business strategy, evaluating it regularly, and adjusting to what the data suggests. Often, you change your business strategy, thinking it will yield the same results in your sales.
You are quick to shift business strategy, but not your sales projections. Your sales projections should also adjust to determine business health more reliably. You have to ensure that you also adapt your sales metrics and tactics when you pivot your business into becoming more virtual.
In an ever-changing world, especially if you are new to the virtual world, you must see a connection between your business strategy and sales. When sales and strategy align, you avoid wasting time and effort - productivity that could have been used more efficiently and with a better return.
When these two align, it allows for your business to have realistic expectations! With it, you will be able to map out a plan to increase and grow your business.